CNN’s Virtual View / Hologram

CNN Holgram

Look how far we’ve come. Election coverage is so competitive that advanced
technology is a must. CNN has impressed me with their election toys. The
touch screens, virtual Capitol and the most attention-grabbing CNN Virtual
View helped put them above the other guys.

The hologram effect uses technology from Vizrt and partner SportVu. It took
44 HD cameras and 20 computers. Jessica Yellin, the CNN correspondent in
Chicago, stood in the center of 35 HD cameras that shot all possible
angles. The 16×9 cameras are tilted 90 degrees to shoot the entire
body. The feed was then fed to New York where the footage was synced
with the studio cameras’ movement. Vizrt and SportVu’s technology super
imposed Yellin on the floor giving the effect that Wolf Blitzer was seeing her
during the segment.

CNN proudly showed their possible angles of Yellin. It was quite impressive.
Supposedly they could have made it look better but chose not to so it would
give a holographic look. This way it will match the typical viewer’s perception
of what a hologram looks like according to Hollywood.

Something that surprises me is the missed opportunity Vizrt and SportVu had
the day after. I combed both of their websites and couldn’t find a word about it.
The amount of attention this received the day after could have really given the
companies exposure of their brand and what they do. Oh well, I guess Chyron
will still continue to be more of a household name.

Below is another use of CNN’s Virtual View. An interview with Will.I.am.

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Comments
3 comments have been left so far »
  1. Tom Guilmette
    November 7, 2008

    I saw this live on CNN and was amazed. Great summary of this historic television broadcast. I look forward to checking this site for more interesting articles. Nice job on the coding.

    TomG

    Leave a reply
  2. Enor
    November 8, 2008

    You are right. We were late putting out the news. Anyway, here is an article on how it was done http://www.vizrt.com/news/press_releases/article3918.ece

    Leave a reply
  3. RYErnest
    November 30, 2008

    Nice post u have here :D Added to my RSS reader

    Leave a reply
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